Thursday, July 19, 2007

Menlo Park's going green - get the word out!

I visited the bi-weekly meeting of the MPGRCC last night. I'm still assimilating the information I received. Before I find a sub-committee that matches my passion for an alternate future, a couple of thoughts on publicity and marketing.
First, most citizens are on a tight time budget. No matter how sincerely concerned about green matters, or infused with civic pride and desirous of an elegant even artful future, one needs to know "how to find the handle." I'm reluctant to wade into an ongoing well-intentioned enterprise if it means studying reams of information, or devoting hours and hours to necessary minutiae. I know I'll become bored, drop the ball, disappoint others and myself if I fail my responsibility.
Nevertheless, I know that nothing good results from inaction and round table dreaming alone. I created this website hoping to use the blogosphere to leverage my dreams into action, finding others who share similar visions and magically reaching a "99th monkey" tipping point where one would then simply utter a Picard-like "make it so" to crystallize a new reality.
Well, it's easy enough to cobble a site through Blogspot.com, but if you build it, will they come? Actually, no -- not unless you publicize it -- and you better have something to offer. Even if I collected a list of wonderful comments, what would we have then? A place where one is put off by wading through reams of info and minutiae!
So, let me repeat my request for visual information. Send your sketch, your photo, anything graphic that represents your idea of civilized, gracious living in a traffic-free city center. Send by email to menlovision@yahoo.com. This site can be a place for visual shorthand, inspiration, a collection of confections.
But ultimately the rubber meets the road. Of course we now question whether we really need rubber, and what should the road be made of? And should we be even using the road as much as we do? In order to progress, we need to understand, study, propose feasible, attractive alternatives. I took home some great material from the MPGRCC, and I'll spend a few pleasant hours in my outdoor office, a table "made from recyclable materials" at Fremont Park, and I'll study the offerings. Because I'm an artist (a musician) and an engineer (ASDE, QA), and very protective of my time, I'll be seeking a different perspective for our local green renaissance.
A short digression, then to the point. I read the Palo Alto Daily almost daily. I watch PBS for a synopsis of world news, and enjoy the Charlie Rose interviews. But I wasn't aware of Menlo Park's green focus and openness to change until I picked up The Almanac June 20th issue and found the page 9 article describing a Menlo Park City Council "mega-meeting." The nugget I found in that article: council members were going to use public meetings as one of the tools for creating a process to revamp El Camino and the downtown!
This was the impetus for my present activity. I'm promoting my own love for a traffic-free centrum. (Well, I guess we never had a Roman occupation, perhaps choose another term...) But the picture is much broader. I now realize a pedestrian and bicycle friendly town center is a subset of our need to redefine the very conduct of everyday living. One may argue the degree of danger our present lifestyle represents, but the change to energy-efficient thoughtful interface with our environment presents an opportunity for greatness! And we need everyone's concern and involvement.
My new focus is to search for cost-effective, rational methods to ubiquitously make every resident, every visitor to Menlo Park understand and continuously increase their awareness of local progress toward our green future. Transcending politics, avoiding bureaucratic pronouncement, simply enjoying a new focus, adopting new methodologies, and making it easy, filled with joy! Information about our City Council's invitation for ideas, and knowing that a Green Ribbon Committee is meeting and encouraging participation, these are important ideas. And easy access to green methodologies, straight-forward motivational materials and a sense of community participation, also important. I'll be looking for elegant ways to leverage our efforts, for time is valuable and the clock is ticking. So tell everyone you know!

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